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my name is Genny Chia.

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The Power of Clothing: How Fashion Influences Your Thoughts and Emotions

elevate your style how to look stylish lifestyle Jun 28, 2023

Hi there,

We all know that clothing is an essential part of our daily lives. We use it to express our personalities, create our identities, and communicate with the world around us. But did you know that fashion can also have a significant impact on our thoughts and emotions? In this blog post, we will explore the power of clothing and how fashion influences our mindset.

Clothes play an important role in our everyday lives highlighting our talents, strengths and identity making them powerful tools for self-expression. And with the rise of fast fashion – which allows people to access the latest trends at affordable prices – our closets have never been more filled with possibilities!

Although dressing stylishly may give you confidence, it’s important to remember that true beauty lies within no matter what you wear or how much money you spend on your outfit.


The influence clothing has on our thoughts, emotions, and behaviour

Clothing has long been acknowledged as a powerful tool that shapes our thoughts, emotions, and behaviour. The way we dress can influence how we interact with the world and how it interacts with us. Whether it’s a business suit or an oversized hoodie, clothing choices can have subtle yet profound impacts on our everyday lives.

Enclothed cognition is a psychological concept that suggests that the clothes we wear can influence our mental processes, behaviour, and emotions. It is based on the idea that clothing is not just a physical barrier that protects and covers our bodies but also a symbolic representation of our identity and social status.

The concept of enclothed cognition was first introduced by researchers Hajo Adam and Adam Galinsky in a 2012 study. The study found that the clothing people wear can affect their cognitive performance, self-perception, and behaviour.

According to enclothed cognition, when we wear certain types of clothing, we activate mental associations related to those clothes. For example, wearing a lab coat can increase attention to detail and focus, as it is associated with precision and accuracy. Similarly, wearing athletic clothing can increase motivation and energy, as it is associated with physical activity and movement.

The effect of enclothed cognition can also be seen in the emotional and behavioural impact of clothing. For example, wearing formal clothing such as a suit or dress can lead to increased feelings of power and authority, while casual clothing such as jeans and a t-shirt can lead to a more relaxed and informal demeanour. 

Enclothed cognition can also be influenced by cultural and societal factors. For example, certain types of clothing may have different meanings and associations in different cultures or social contexts.

Overall, enclothed cognition suggests that our clothing choices have a significant impact on our mental processes, behaviour, and emotions. By understanding the power of clothing and the associations it activates, we can use this knowledge to our advantage and leverage our clothing choices to achieve our goals and improve our overall well-being.

How clothing sends out subconscious signals to others about your personality, values and beliefs.

Clothing is a powerful tool for self-expression, and the clothes we wear can send out subconscious signals to others about our personalities, values, and beliefs. In this post, we'll explore how clothing can communicate messages about who we are and what we stand for.

First impressions are often formed based on how we present ourselves, including the clothes we wear. For example, someone wearing a tailored suit may be perceived as professional, confident, and successful, while someone wearing a t-shirt and jeans may be perceived as casual, friendly, and approachable.

The colours we wear can also communicate messages about our personality and mood. For example, wearing bright colours such as yellow or orange can communicate optimism and energy, while wearing darker colours such as black or navy blue can communicate authority and professionalism.

Accessories such as jewellery, watches, and bags can also communicate messages about our personalities and values. For example, wearing a simple, understated watch may communicate a preference for minimalism and simplicity, while wearing a bold, flashy watch may communicate a love for luxury and attention to detail.

Even the brands we choose to wear can send out subconscious signals about our values and beliefs. For example, someone wearing clothing from an environmentally conscious brand may be perceived as environmentally aware and socially responsible, while someone wearing clothing from a high-end luxury brand may be perceived as affluent and status-conscious.

It's important to note that the signals we send out through our clothing choices can be interpreted differently by different people. However, by being intentional about the clothing we wear and what messages it may communicate, we can better align our outward appearance with our inner values and beliefs.

The Psychological Benefits of Dressing Well

Creating a positive image for yourself

Having an outfit that makes you feel good can be beneficial in more ways than one; looking sharp and feeling great in your own clothes can trigger a range of positive emotions such as joy, pride and satisfaction. Plus, an added bonus is knowing that others will see the best version of yourself!

The first step in creating a positive image is to be authentic and true to yourself. Embrace your unique qualities and don't be afraid to show your personality. People appreciate authenticity and are more likely to connect with you when they see the real you.

Boosting confidence and self-esteem

Boosts self-esteem – Studies have shown that people who take the time to dress up and look presentable have higher levels of self-esteem. Appearing confident and put together gives off a good first impression, which in turn can lead to increased confidence in yourself.

Reducing stress levels and improving mood

Dressing well can trigger positive emotions. Would you like to feel more inspired? Looking stylish helps foster creativity; think haute couture fashion shows where everything from clothing to accessories has been carefully thought out and tailored for maximum impact. Using fashion as a source of inspiration in this way can be great for unleashing your creative side!

Believe it or not, wearing nice clothes can actually increase your productivity since it motivates you to do better at tasks or goals that you have set for yourself. It’s kind of like when athletes wear their favourite uniforms - they tend to perform better because they feel more confident in what they are wearing!

5 Tips on How to Dress to Enhance Positive Emotions and Feel Confident

Clothing has the power to change how we think, feel and behave - so why not use it as a tool to promote positive emotions and build confidence? Here are some tips on how to dress in order to enhance positive emotion:

Style tip 1: Choose clothes that suit your personality

Our style reflects our personalities which is why it’s important to wear something that makes you feel good. Whether it’s an oversized sweater or a bold blazer - there’s nothing wrong with taking fashion risks; as long as you feel comfortable, go ahead and let your outfit do the talking!

Style tip 2: Wear your beautiful body shape 

When you dress to enhance your beautiful features, you're focused on your strength and your personal best.

Style tip 3: Invest in comfort 

Comfort is key when it comes to feeling confident; well-fitting clothes that allow us to move freely help reduce stress levels and promotes feelings of relaxation. When buying new pieces, consider opting for fabrics like cotton or linen that are lightweight yet durable - this will ensure maximum comfort throughout the day!

Very importantly, comfort is not to be taken as looking sloppy or being frivolous and choosing convenience over purpose.

Style tip 4: Utilise colour 

Studies have shown that wearing certain colours can influence our moods; cool blues help promote feelings of serenity while warmer hues such as yellow are known for boosting energy levels! So why not take advantage of these colour benefits next time you head out shopping - pick something colourful instead of blending into the crowd!

Style tip 5: Dress appropriately

Keeping things appropriate helps boost confidence levels even further by showing others that you have taken the time to care about how you look; this also reduces instances of feeling embarrassed or uncomfortable during social situations. So be sure to dress according to the occasion - if you’re attending a business meeting, opt for a smart casual ensemble rather than sweatpants!

Fashion plays a significant role in our lives, influencing our thoughts, emotions, and well-being. By choosing clothes that make us feel good, we can boost our mood, express ourselves, and improve our overall quality of life. So, the next time you're getting dressed, take a moment to consider how your outfit makes you feel and choose clothes that empower and uplift you.




Adam, H., & Galinsky, A. D. (2012). Enclothed cognition. Journal of Experimental Social Psychology, 48(4), 918-925. https://doi.org/10.1016/j.jesp.2012.02.008

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